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[ic] customer log in/out
On Mon, 17 Jun 2002, John Beima wrote:
JB>>Now that is a great policy/idea Jim... Hat's off for taking such a strong
JB>>approach...
JB>>
JB>>I have always found if you educate your customre, by TELLING THEM, maybe even on
JB>>teh checkout page, that they must LOG IN to PROTECT their credit card
JB>>information...
JB>>
JB>>Most just want a good reason WHY they shoudl log in. They think they are going
JB>>to get tons of junk e-mail...
JB>>
JB>>I have always found education to help get people to do things the way you want
JB>>them to...
That's not the point, John. It's nice of you to miss it.
It's for the protection of the merchant that is accepting credit cards.
A recent example is a kid stole a credit card number and went to a site
where he could download software in exchange for the credit card number. Had
he had to put in a billing address and had the merchant checked it during
the approval process the fraud would not have happened.
-= Jim =-
.-.
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Tagline for Monday, June 17, 2002 at 20:35 PM:
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