[ic] displaying values set in the options table

[interchange-users@icdevgroup.org (Dave Turk)]

I am trying to display values set in the options table, mainly the o_footer
field.
What I would like to do is something like this in my flypage.

  [if-item-data options o_footer]

[item-data options o_footer]    [comment]   displays product footer html
[/comment]

  [/if-item-data]

even just

[item-data options anyfield]

displays nothing

I know I making a simple mistake like using item-data.

Thanks for any help.
Dave Turk